Over the last 12 months, I have had more and more clients come to me for professional portraits they can use for their social media profiles, websites and to submit to publications.
Let’s face it, we all want to look great, especially if we are publishing photographs of ourselves for the world to see.
One of the most common questions I am asked is, ‘what should I wear?’
Here are five things to consider when deciding what to wear for your professional photo shoot:
1. What is your personal brand? You want your photographs to portray the essence of you. Are you professional, fashionable, cutting-edge, modern, classic, conservative, a rebel, sporty, healthy, attractive, funny, cool, creative, a trend-setter, young, old, stylish, an expert, a party girl, happy, angry, serious or fun? Consider how you want people to perceive you.
2. What industry are you in? If you work in a corporate environment, you will want to dress professionally to appeal to your superiors and/or clients. Or if you work in the fitness-industry, as an example, you would most likely want to dress more casually in your fitness attire.
Think about the impression you are trying to portray to others in your industry, your clients and potential clients. As an example, when I photograph medical professionals, I always dress more conservatively and professionally than if I am photographing children or teenagers.
3. Do you have any corporate guidelines from your employer?
Many organisations have style guides in terms of what their employees must wear for professional portraits.
4. What is the main colour/s you use for your marketing collateral? I generally advise people to consider the colours that are in their brand and/or website, especially if your image is going to appear on your website. For example, if your brand and website have a lot of aqua, you may wish to incorporate aqua into your outfit for you photo shoot.
5. The KISS Principle
Try and keep your look for your photographs simple. I always find that the most appealing photographs are really very simple – keep jewellery to a minimum, wear no more than 3 colours and pick complementary colours. If you are unsure, it may be a good idea to go and have a session with a personal stylist to really determine the best clothes that are going to work for you!
© Melissa Histon 2013
Melissa Histon is a creative photographer who specializes in taking awesome portraits of her clients that showcase their unique, personal brand to the world! See examples of Melissa’s work at www.facebook.com/melissahistonphotography or www.melissahiston.com. Get Melissa to create fab photographs of you that showcase your personal brand to the world by emailing firstname.lastname@example.org.